For the third consecutive year, Spectra Marketing has proudly partnered with Women in Travel CIC, delivering comprehensive digital marketing services across LinkedIn, Instagram, Twitter (X), and Facebook. Our collaboration has been pivotal in driving the success of Women in Travel’s annual flagship event—the International Travel and Tourism Forum (IWTTF) and Awards.

2024 IWTTF Forum and Awards: A Sold-Out Success

This year, Spectra Marketing's targeted digital campaigns achieved remarkable results, with tickets selling out in under 72 hours! Hosted at Expedia Group Headquarters in London, with the Forum at Google Headquarters, this year’s IWTTF attracted over 400 attendees and celebrated excellence with 16 Awards across 8 categories.

Our Contributions:

• Graphic Design: Event tiles for sessions, speakers, judges, and award categories

• Video Editing & Creation: Tailored content for promotional materials and event recaps

• PowerPoint Presentations: Designed for both the Awards Ceremony and Forum sessions

• Real-Time Social Media: Live event coverage across all platforms

• Social Media Management: End-to-end management to maximize engagement

  
  

Impactful Results:

• Tickets sold out in under 72 hours

• Social media audience growth of 8% during the event promotion

• 95,319 impressions on LinkedIn

• 7.4K reach on Instagram (47.7% increase)

• 2,723 reach on Facebook (32.5% increase)

• 10,500 engagements across platforms

• Over 10,000 video views

Event Sponsorship:

The IWTTF Forum and Awards garnered the support of over 21 sponsors, including major names like Google, Expedia Group, Intrepid Travel, EU Rail, Tourrador, and Manchester Airport Group.

Continuing the Journey

Spectra Marketing continues to provide digital marketing services to Women in Travel CIC, ensuring their events and initiatives reach wider, more engaged audiences. We are proud to contribute to their mission of empowering women in the travel and tourism industry.